Pizza by the Guy

Rebrand Website Redesign Print Materials Graphic Design SEO Videography

Overview pizzabytheguy.com

Pizza by the Guy has served Owensboro since 2001. Over two decades it built a loyal local following and a menu that runs from specialty pizzas and calzones to pasta, wings, subs, and desserts. Its promise, "It's in the Crust," gave the brand a clear point of view. The look and feel across its materials and website didn't match that reputation.

What we did

1. Complete rebrand. We rebuilt the visual identity from the ground up: a new logo system, typography, and brand patterns. The result is a consistent look that works on a pizza box, a magnet, and a mobile screen. [Add a line on the concept or inspiration behind the logo and patterns.]
2. Print design. We carried the new identity into the materials customers actually touch:
To-go menus
Pizza boxes
Fridge magnets
Business cards
Flyers
Every piece reinforces the same brand, so the box that leaves the restaurant works as a small billboard at the customer's table.
3. Website redesign. We rebuilt pizzabytheguy.com to make ordering and browsing easy. Highlights:
A clear menu organized by category (apps, pizzas, calzones, pasta, wings, subs, salads, dessert)
A rotating specials section
Prominent "Order Now" buttons tied to online ordering
Dine-in, carry-out, and delivery paths, including third-party delivery partners
Dedicated pages for catering, loyalty, careers, franchise, and the brand's story
Brand storytelling built around "It's in the Crust"

Results

3x more online orders

Deliverables

Rebrand
Website Redesign
Print Materials
Graphic Design
SEO
Videography
Photography
Short-Form Videos
Social Media Management

Next project Moonlite Bar-B-Q Inn View project

Want work like this for your business?

Tell us what you do and what isn't working. We'll come back with a plain plan and a price. Call 270-929-0898 or email team@markitera.com.

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