Brand & Build

A brand that makes you look established

Customers judge you before they read a word. We build the logo, colors, type and rules that make your business look like it has been doing this well for years.

  • Logo, wordmark and icon in every format
  • Color palette and type rules that hold up
  • A written brand guide your team can follow
  • Vehicle wrap and signage art on brand

What the brand work covers

From a first logo to a full identity system, here is the work that goes into making your business look like the real thing.

  1. Logo design

    We design a primary logo plus the stacked, horizontal and icon versions your signage and profiles need.

  2. Logo redesign

    We sharpen a mark that still works or replace one that does not, without throwing away the recognition you have built.

  3. Color and type system

    A palette and font pairing picked to stay readable on a sign, a phone screen and a stitched shirt.

  4. Brand identity guide

    A written guide covering logo spacing, color codes, fonts and the things to avoid, so every piece stays consistent.

  5. Vehicle wrap design

    Wrap and decal artwork laid out for your actual vehicle, so the name and phone number read from across the lot.

  6. Rollout across everything

    We carry the new identity onto your signage, print, apparel, social profiles and website so nothing looks left behind.

How it works

From first call to live results

Branding runs on the same four steps as every Markitera project, shaped around your look, your customers and where your name shows up.

Discover your story

We ask what you do, who you serve and how you want to be seen, then look at how you show up now.

Set the direction

We agree on the feel, the words and where the brand has to work, from a truck door to a phone screen.

Design the identity

We design the logo, palette and type, show you real options in context and refine the one you pick.

Roll out and hold it

We hand over the files and guide, apply the brand where it shows up and keep it consistent as you grow.

Good to know

The things business owners ask before they get started.

We already have a logo. Do we need to start over?

Not always. Sometimes a mark just needs cleaner lines, better files and a color and type system built around it. We will tell you honestly which one your logo needs.

What files do we actually get?

You get your logo in the formats each use calls for: vector art for signs and vehicle wraps, high resolution files for print, and web sized versions for your site and social profiles. Black, white and full color versions come with it.

Can you put the new brand on our truck and our shirts?

Yes. Vehicle wrap design, signage art and apparel are all part of what we do, so the identity we build is designed with those in mind from the start. One team handles it, which is why the truck matches the sign and the sign matches the site.

How involved do we have to be?

Most of the work happens on our side. We need you for the discovery conversation and for feedback at the points where you choose a direction. Everything comes back to you in plain language, with no design jargon to decode.

Most clients combine a few services. One team handles all of them, so nothing gets lost between vendors.

Ready to look like the business you already are

Tell us what your business does and where your name shows up. We will show you what a consistent brand would look like for you. Call 270-929-0898 or email sales@markitera.com.