Ad spend you can account for
Paid ads should do more than collect impressions. We build and run Google and social campaigns for your business, aim them at the people near you who are ready to buy, and report back in plain language.
- Google Search, Display and social ads
- Targeting built around your service area
- Ad creative written and designed in house
- Reporting that shows where money went
What your ad program includes
Every campaign is built, watched and adjusted by the same team here, so no part of it sits ignored.
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Google Search campaigns
Text ads that show when someone nearby searches for exactly what you sell, built around the terms that bring buyers.
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Paid social campaigns
Facebook and Instagram ads aimed at the people most likely to respond, with creative made for the feed.
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Audience and location targeting
We set the radius, the search terms, the demographics and the exclusions so your budget stays on real prospects.
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Ad creative and landing pages
Headlines, images and video written and designed here, pointed at a page built to turn the click into a call or an order.
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Conversion tracking
Calls, form fills and purchases tracked back to the ad that caused them, so you know what earned the money.
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Budget and bid management
Spend gets moved toward the campaigns and keywords that produce, and pulled back from the ones that do not.
From first call to live results
Ads run best when the setup is deliberate, so we follow the same four steps every time, from first conversation to the next round of adjustments.
Goals and audience
We start with what you sell, who buys it, what a lead is worth to you and what you have tried before.
Platform and targeting
We choose where the ads run, how the budget is split and which searches and audiences to go after first.
Build and creative
Accounts, campaigns, tracking and ad creative get built, then reviewed with you before a dollar is spent.
Launch and tune
Campaigns go live, results come back in plain language, and we keep adjusting targeting, bids and creative.
Good to know
The things business owners ask before they get started.
Should I start with Google ads or social ads?
It depends on how people look for what you sell. If they search when they need you, like a plumber or a body shop, Google usually comes first; if they need reminding that you exist, social does more of the work. We talk it through before anything runs.
Do I need a website before running ads?
You need somewhere for the click to land. That can be a page we build for the campaign or an existing page we tighten up first. Sending paid traffic to a page that is slow or confusing wastes the spend, so we look at that before launch.
How will I know the ads are working?
You get reporting in plain language: what was spent, what it brought in, and what we changed. Calls, form fills and purchases are tracked back to the campaign that produced them. If something is not pulling its weight, we tell you and fix it.
Will ads work if I only serve Owensboro and the surrounding area?
Yes, and a tight service area is an advantage. Local targeting keeps your budget on people who can actually walk in or book you, instead of spreading it across the state. We set the radius and the exclusions around where you really work.
Pair it with the rest
Most clients combine a few services. One team handles all of them, so nothing gets lost between vendors.
Put your ad budget to work
Tell us what you are spending now and what you want it to bring in. Call 270-929-0898 or email sales@markitera.com.