Marketing numbers that finally make sense
Having data is not the same as having answers. We set up the tracking, build the dashboard, and tell you what is working, what is not, and what to do about it.
- Tracking set up and verified correctly
- One dashboard instead of six logins
- Reports written in plain English
- A clear next step, every single time
What gets set up and reported
From getting the tracking right to telling you what the numbers mean, here is the work behind clear reporting.
-
Analytics setup
We install and configure analytics on your site so the data you collect is accurate from day one.
-
Conversion tracking
Calls, form fills, quote requests and online orders get tracked as real results, not just page views.
-
Custom dashboards
One view built around your business, so you can check performance without digging through platforms.
-
Written reporting
A written report that says what happened, why it likely happened, and what it means for you.
-
Channel breakdown
See how your website, search, social and ads each contribute instead of guessing which one is pulling weight.
-
Recommendations
Every report ends with what we suggest doing next and the reasoning behind it.
From first call to live results
Reporting works best as a habit, not a one-time project. Here is how we get it running and keep it useful.
Discover
We ask what a good month looks like for you, then audit what you are currently tracking and what is missing.
Measurement plan
We agree on the handful of numbers worth watching so the reporting stays focused on your goals.
Build and connect
We set up the tracking, connect your accounts and build the dashboard around those chosen numbers.
Report and adjust
You get a regular report in plain language, and we adjust what we measure as your business changes.
Good to know
The things business owners ask before they get started.
I already have Google Analytics. Do I still need this?
Often yes. Having analytics installed and having it set up correctly are two different things. We check that the tracking is firing, that real actions like calls and form fills are counted, and then turn all of it into something you actually read.
Will I understand the report without a marketing background?
That is the whole point. We write in plain language, skip the jargon, and explain what each number means for your business. If something in a report is unclear, ask us and we will walk you through it.
What if the numbers show something is not working?
Then you found out early, which is the best case. We tell you straight, explain what we think is behind it, and recommend what to change. Honest reporting is more useful to you than a flattering one.
Can you report on work another company is doing?
In many cases, yes. If we can get access to the accounts and platforms involved, we can pull the results into your dashboard so you see the full picture in one place.
Pair it with the rest
Most clients combine a few services. One team handles all of them, so nothing gets lost between vendors.
Find out what is actually working
Call 270-929-0898 or email sales@markitera.com. We will talk through what you are tracking today and what a clear monthly report could tell you.